Facebook is making it more difficult to promote our books for FREE!
The Facebook changes coming out tomorrow will make most unpaid book promotions less effective. Bots are on the lookout for more post engagement. We already know that book promos which just show buy links and a book related image do not attract much engagement. From tomorrow, posts with little or no engagement will be shown to fewer people. The same will happen if posts contain words such as: sale, offer, reduced, buy, free, price, unless of course they are paid adverts. Therefore, authors will have to become a lot more creative with their promotion posts to fool the bots. Our posts should be more informative regarding the story rather than just ‘buy my book, it’s on offer today’.
Not surprisingly, posts with lots of engagement will be shown to a wider audience, and many authors are advising we need to react, share, and comment a lot more.
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