Is This the End of Free Facebook Book Promotions?

Facebook is making it more difficult to promote our books for FREE!

Author -Carole Parkes

The Facebook changes coming out tomorrow will make most unpaid book promotions less effective. Bots are on the lookout for more post engagement. We already know that book promos which just show buy links and a book related image do not attract much engagement. From tomorrow, posts with little or no engagement will be shown to fewer people. The same will happen if posts contain words such as: sale, offer, reduced, buy, free, price, unless of course they are paid adverts. Therefore, authors will have to become a lot more creative with their promotion posts to fool the bots. Our posts should be more informative regarding the story rather than just ‘buy my book, it’s on offer today’.

Not surprisingly, posts with lots of engagement will be shown to a wider audience, and many authors are advising we need to react, share, and comment a lot more.


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Lyn Horner resides in Fort Worth, Texas with her husband and a pair of very spoiled cats. Trained in the visual arts, Lyn worked as a fashion illustrator and art instructor before she took up writing. This hobby grew into a love of research and the crafting of passionate love stories based on that research. This blog is designed to spotlight Lyn's books and share the work of other creative people.

2 comments on “Is This the End of Free Facebook Book Promotions?

  1. Sigh. I’m afraid you’re right, Frank.


  2. A timely article for Indie Authors. Facebook is squeezing us for every penny with NO ROI!


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