New Online Interview

My new interview with Catie Vargas is now posted online at: I hope you will give it a quick read. Catie’s site is dark and beautiful.

In honor of this interview, I’m extending the special $.99 price for Darlin’ Druid through May 8th, Mothers Day.


At Reader’s Request: Advice for New Kindle Authors

A reader who is a new Kindle author recently asked for advice. I’m flattered by his request and more than happy to share what I’ve learned since publishing my first Kindle book. Here it goes.

Probably the best advice I can give an author who aspires to publish on Amazon, Barnes & Noble or any other electronic site is to make sure your book is correctly formatted. This is vital because you want it to look good and read smoothly on Kindle, Nook and other devices. You might consider going through smashwords for multiple outlets, except for Amazon. As of now you still need to format and upload directly to Amazon’s KDP (Kindle Direct Publishing) or use their affiliate, CreateSpace to do the work for you.

Next, be patient. It takes time to build a readership, especially if you’re an indie author like me. And be prepared to promote your work. Self-promotion is a tiresome, time-consuming necessity for all indie authors. No one is going to do it for you! Here are a few avenues you should explore.

Join Tag My Book On Amazon! On this site you can post a blurb about your book(s) and request other author-members to tag your book on Amazon. In return, you will need to tag their books. This takes time since you’ll have to go back through the archives for a couple years or more, but it’s worth it. Book tags are important. They increase your visibility when customers search book categories on Amazon. Go to the product page for my book Darlin’ Druid and scroll way down, and you’ll see my book tags.

Book reviews are another valuable selling tool. As you collect reviews on your product page, this also will help attract new customers. You might invite a few friends who read your book to write a customer review, but don’t overdo this. Reviews from readers who don’t know you are more valuable because they are unbiased. There are lots of book review site on the internet. Try requesting a review from sites that seem to fit your genre. (You’ll need to do some searching to find them.)

Online interviews are yet another way to promote your book. I just had my first interview a couple weeks ago. Here’s a link to the site:  Laurie is a terrific interviewer. Again, there are many other interview sites, and you should look for ones that suit your writing genre.

Some basic things you should do on Amazon: be sure to set up your author page on Amazon Author Central; start a blog and link it to your author page; check out the Amazon forums, but be careful not to promote your book on readers’ forums. I unintentionally got into trouble doing that. Look for forum threads that invite authors to promote their own books. Some of these suggestions apply to Barnes & Noble, but I am less familiar with their site, so you will need to do your own exploring.

Last but far from least, utilize social networking sites such as facebook and twitter to get the word out about your books. However, don’t hit readers over the head with promotional posts. They will like you a whole lot more if you talk about humorous, entertaining or informational subjects most of the time. And they’ll be apt to pay closer attention when you do post about your current book – and maybe buy it.

That’s all I can think of just now. If any authors would like to pass on their advice, I invite you to jump in here. The more the better!

New Amazon Author Promotional Forum

I found a new forum on Amazon where authors can promote their books without fear of stepping on readers’ toes. It’s called “self promoting authors.” Here’s the link:

“Books Unmolded: crossing genres, breaking cookie-cutters” is a discussion thread I just started on this forum. My first post:

Do you write to fit the cookie-cutter molds dictated by big New York publishers? Or have you written a book that breaks the rules, crossing two, three or more genres? If so, I invite you to talk about it here.

I’ll start us off by telling you about my cross-genre book Darlin’ Druid. The first volume in my Texas Druids trilogy, this book has been called an action western by one reviewer, a sweeping panoramic romance by another. I class it as a paranormal/western historical romance. One NY editor told me that while she wasn’t interested in buying it, I shouldn’t take out the paranormal element because that’s what makes the story unique. I took her advice.

DD has received glowing customer reviews, which I encourage you to read on the product page. Sales are slowly starting to build, but it’s still an uphill climb. Being an unknown indie author, drawing readers is no easy task, and self-promoting eats up my writing time. But it’s a necessity. This forum provides one more outlet. I hope to meet many great cross-genre authors here.

Lyn Horner Darlin’ Druid (Texas Druids)  Six Cats In My Kitchen (a memoir)

Six Cats In My Kitchen receives 5 star review:

“I opened this book up on my kindle basically to glance over the first several pages to ensure the download came through properly, and found myself hard-pressed to set it down. It is written in a conversational style that made me feel as if I was listening to a friend chatting with me over a cup of coffee. There is a lot of humor peppered throughout the narrative, but I do agree with the author’s declaration that this book is not just a cutesy kitty book.” –Laurie

To read the full interview, please visit:

OR read it on the Amazon product page:

Kindle Books in Germany!

I forgot to pass on today’s big news from Amazon. Kindle books are now available in Germany (and I think Austria) on! So if any of my German friends are in the mood for an old fashioned western with a surprising twist, you can now purchase Darlin’ Druid from your own site. Or if you’re a cat lover, you might like to try Six Cats In My Kitchen.

My Love/Hate Relationship with Tech

I’ve mentioned before that I’m no techie, right? More than once, come to think of it. Well, here I go again. When my son helped me set up my first blog site on blogspot last summer, little did I know what I was getting into. I mean literally, I did not know anything about writing blogs. The closest I’d come to it was watching the movie Julie & Julia, seeing the Julie character writing her daily posts about cooking.

To begin with, I had to learn how to actually post a blog. Then there was the business of comments – on the few occasions I received one – how to approve or disapprove them and how to answer. I’m still not collecting very many on blogspot. I don’t know if it’s my writing or a flaw in the comments feature, but that’s what made me hop over to WordPress and set up my home page. And what a headache that turned into! It took me forever to get started. When I finally did, I had fun designing my header (likewise on blogspot) but couldn’t figure out widgets. I’m still having trouble with some of those and don’t know how/where to show comments. They’re all stacked up on my Front Page. Looks awful!

Next came my blogroll. What is it and how do I create it? Harry from the U.K. advised me a bit on that. Now there’s my latest hurdle: rss feeds. What on God’s green earth are they? I still don’t really understand them, but I did manage to set up rss widgets for my posts and comments. However, readers were still telling me they couldn’t find my rss feed. Stumped, I went hunting for help today (should have done so before) and came across an old post by a WordPress user. He gave an example of what such a feed should look like. From that, I learned how to string mine together. Well, I think I did. It worked for me. If you’d like to try it, here it is:

Now, am I supposed to post this on my front page, or place a widget of some kind there? I don’t know. Do you? If you’re tech savvy, I’m sure you think I’m a total dunce, and you’re right. I don’t know much tech stuff, I don’t want to know much tech stuff! I’m a writer. I just want to hide in my little cave and write! Yet, without computers and the internet, and all the stress that comes with them, I would never have published my books. So, while I hate all the tech problems, I love the results.

Ooftah! as a Scandinavian friend in Minnesota would exclaim. That’s my meltdown for today. Maybe I can squeeze in an hour or two of actual writing now. Oh, happy day!