Great article about growing your brand from a small beginning.
What can an author learn from a pair of Spanx?A lot.
I was in a mall last week with my aunt and, as we walked through the pantyhose department, I noticed that one brand stood out. Spanx.
How Spanx got noticed and the unique marketing of this product is a brilliant lesson for all authors. Small is the new big.
1. Fill a void.
As an entrepreneur you want to stand out from everyone else who has a book. Spanx was CREATED to fill a void. Ask yourself what VOID your book can fill – where can it be presented, signed or stocked where it will be noticed.
2. Packaging matters.
People DO judge a book by its cover. Spanx created a recognizable brand image that stands out. Simple and red. Keep it simple – it will be read.
3. Small is the new big.
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