5 Tips for Effective Author Marketing: Small is the New Big

Great article about growing your brand from a small beginning.

Writers In The Storm Blog

By Lynda Bouchard

Lynda Bouchard, Spanx, Writers In The Storm

What can an author learn from a pair of Spanx?A lot.

I was in a mall last week with my aunt and, as we walked through the pantyhose department, I noticed that one brand stood out. Spanx.

How Spanx got noticed and the unique marketing of this product is a brilliant lesson for all authors. Small is the new big.

1. Fill a void.

As an entrepreneur you want to stand out from everyone else who has a book. Spanx was CREATED to fill a void. Ask yourself what VOID your book can fill – where can it be presented, signed or stocked where it will be noticed.

2. Packaging matters.

People DO judge a book by its cover. Spanx created a recognizable brand image that stands out. Simple and red. Keep it simple – it will be read.

3. Small is the new big.

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Lyn Horner resides in Fort Worth, Texas with her husband and a pair of very spoiled cats. Trained in the visual arts, Lyn worked as a fashion illustrator and art instructor before she took up writing. This hobby grew into a love of research and the crafting of passionate love stories based on that research. This blog is designed to spotlight Lyn's books and share the work of other creative people.

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